Capture leads from every channel, nurture them through email, SMS and WhatsApp, score them automatically and move sales-ready MQLs into the T3 ERP sales pipeline without re-keying data.
Marketing teams often run website forms, paid ads, WhatsApp campaigns, email tools, event lists and sales handoffs in separate systems. This creates leakage between lead capture, follow-up, scoring and sales conversion. T3 ERP Marketing Hub CRM keeps capture, nurture, qualification, MQL handoff and ROI measurement connected with the same CRM and ERP database.
Website enquiries, event registrations, ad leads and imported lists should enter one controlled lead pipeline instead of remaining in different tools and spreadsheets.
Sales teams should not treat every enquiry the same. Lead score, grade, behaviour and engagement help identify which prospects are ready for follow-up.
Email, SMS and WhatsApp campaigns need common templates, consent checks and scheduling so messaging stays consistent across all channels.
Campaign source, medium and UTM data should remain attached from first capture to MQL, sales pipeline, quotation, order and revenue reporting.
The Marketing Hub CRM workflow starts with lead capture and continues through segmentation, campaigns, nurture journeys, scoring, MQL promotion and revenue attribution. Each step keeps source, consent and activity history intact so marketing and sales work from the same prospect record.
Capture prospects from forms, landing pages, ads, events, webinars, referrals and imports with campaign, source, medium and UTM details.
Organise prospects into static or dynamic lists using company, industry, behaviour, lifecycle stage, score, grade and consent filters.
Create email, SMS and WhatsApp campaigns using reusable templates, personalisation tokens, schedules, throttling and channel-specific compliance checks.
Run multi-step journeys with waits, behaviour branches, field updates, tasks and exit conditions so leads are nurtured automatically over time.
Apply demographic and behavioural scoring, assign an A-to-D grade and promote qualified MQLs into the T3 ERP Lead module with full history.
Measure campaign performance, cost per lead, MQL conversion and revenue attribution after leads move through quotation, sales order and invoice.
This section covers the front part of the marketing engine: how new prospects are captured, organised into audiences and engaged through multi-channel campaigns.
Capture prospects from web forms, landing pages, ad platforms, events, webinars, referrals, chat and bulk imports with deduplication and UTM tracking.
Use hidden fields, spam protection, progressive profiling and redirect actions so every submitted enquiry enters the CRM with clean source data.
Create fixed event lists or rule-based dynamic audiences that refresh automatically as prospect data and behaviour changes.
Plan broadcasts across email, SMS and WhatsApp with template binding, scheduling, link tracking and send throttling.
Maintain branded email, SMS and WhatsApp templates with merge tokens, versioning and test sends before campaign launch.
Automate nurture flows with send message, wait, branch, update field, create task, promote to MQL and exit steps.
Once prospects engage with campaigns, T3 ERP Marketing Hub CRM helps teams score readiness, qualify fit, hand over MQLs to sales and measure what actually influenced revenue.
From first enquiry to qualified MQL and final revenue, T3 ERP Marketing Hub CRM keeps marketing and sales connected through one shared data foundation.
Marketing enquiries enter one CRM pipeline with source, campaign and UTM details, reducing missed leads and duplicate follow-up.
MQL handoff creates a sales lead with assignment and SLA visibility so qualified prospects reach sales faster.
Dynamic lists, lead scoring and consent filters help marketing reach the right audience with more relevant communication.
Closed-loop attribution connects campaign spend with pipeline and revenue instead of stopping at opens and clicks.
Email, SMS and WhatsApp campaigns use controlled templates, approved messaging and common tracking.
Consent, unsubscribe, DLT, WhatsApp template and audit controls help marketing teams run campaigns responsibly.
Quick answers about lead capture, campaign automation, lead scoring, MQL handoff and marketing ROI.
Connect lead capture, campaigns, automation, MQL qualification, sales handoff and ROI reporting with T3 ERP Marketing Hub CRM.
